The #YoCamino (#IWalk) campaign was designed to inspire positive behavioral changes in children and teenagers, by providing them with accurate information about the risks associated with irregular migration. The campaign also sought to encourage young people to learn more about migratory processes and the importance of migrating in a safe, orderly, and regular way.
As part of this project, I was responsible for implementing the brand identity developed by the agency, and designing the campaign's website and knowledge hub at yocamino.info. Through careful attention to detail and a focus on user experience, I was able to create a platform that effectively conveyed the campaign's messaging and resources to its target audience.
By working closely with the agency and the campaign's stakeholders, I was able to ensure that the website aligned with the overall goals and objectives of the #YoCamino campaign. As a result, the website served as a valuable resource for young people seeking reliable information about migratory processes, and helped promote safer, more informed decisions among its users.