Mobile SuitCase , is a mobile and web app solution designed to optimize and automate business processes. As the lead designer in 2018, I was tasked with leading a brand refresh project that involved creating a new visual identity and marketing collateral related to the app. In this role, I collaborated with cross-functional teams consisting of copywriters, engineers, and marketing professionals to design and develop brand experiences across all channels.
To ensure design feasibility and functionality, I worked closely with web engineers throughout the project. One of the key aspects of this project was consistently pushing the creative standards forward, which required a keen attention to detail and a willingness to experiment and iterate. This project was a great success, resulting in a refreshed and dynamic brand identity for Mobile SuitCase that accurately represented the company's mission and values.