As the lead designer in 2018, I was tasked with leading a brand refresh project that involved creating a new visual identity and marketing collateral related to the app. In this role, I collaborated with cross-functional teams consisting of copywriters, engineers, and marketing professionals to design and develop brand experiences across all channels.
In 2018 Vas Latin recognized the need to rebrand in order to better reflect their fresh and innovative culture. Their previous brand identity was outdated, with an icon that resembled a cellphone from 2003 and a gradient text that no longer aligned with their vision. As head of the design team, my mission was to create a new look and feel for Vas Latin's brand identity and website that accurately captured their commitment to originality and state-of-the-art technologies. Through a range of services including branding and identity design, brand strategy, UI/UX design, and web development, we were able to deliver a successful outcome that surpassed management's expectations.
As Hive's founder and director, Nathan Hirschaut reached out to me for help in communicating the company's transition from a dance company to a dynamic, multidisciplinary ecosystem. Together, we worked to create messaging that accurately conveyed the breadth of Hive's offerings, and showcased the opportunities for collaboration and creative expression across a variety of mediums.